PESTLE Analysis of The Retail Industry The retail industry is comprised of the process where retailers sell their final products and services to the end consumers. When we ask consumers what they would do if the brand they are looking for is not available 65 percent said they will go to another shop says Dwight Watson, Ac Nielsen. Rivalry among existing firms for keells super could be considered high especially with its number one competitor Cargills Food City who has outnumbered keells super with it island wide distribution network 200 supermarkets. But it needs a lot of investment and tech acceleration. Weakness Customer perceived image of premium pricing, high quality requirements, complex vertical decision-making, high plant depreciation, maintenance cost, Limited supplier base, limited distribution in other parts of the country apart from western province, concentration on domestic market segment alone. Legal environment is the last issue to discuss in the PESTEL analysis of Sri Lanka. These are Political, Economical, Sociocultural, Political Legal which is commonly known as PEST analysis. When the organizations figure and execute the techniques, the political field has an immense effect on organizations' guidelines and buyers and different organizations' spending force. Together they have received prestigious awards such as prestigious industrial Excellence award Gold award for manufacturing large category. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. Available at: https://www.marketingtutor.net/pestle-analysis-of-banking-industry/ (Accessed 24 August 2022). The 2013 Import and Export Market for Tea in Sri Lanka By Professor Philip M. Parker Ph. Threats the global catastrophe affecting the north eastern coast of Japan and the political unrest effecting the Middle Eastern countries will affect the global economy at large. PEST Analysis is a very advanced way to determine the external parameters that affect a business or industry. The country imports it fromMalaysia,Singapore,UAE, India, and China. The Democratic Socialist Republic of Sri Lanka or Ceylon is a South Asian island country. *You can also browse our support articles here >. According to an estimate, the computer literacy of Sri Lanka is roundabout30.1%, and its very low. It could be observed that there had been times in the process meat and dairy products industry the local supplies have not been adequate and the companies had to import the material to supply the current demand and high cost was absorbed by the company. This would enable them to be on control of substitutes challenging its position, and increasing brand loyalty among customers who will not be price sensitive, giving keells super the ability cover supplier cost increase on increased margins. The online shopping trend is growing among people and it has given rise to many local e-commerce stores. The commodities overview in. (JKH Sustainability Report 2009, 2010). Where should we focus our expansion strategy? The country is drawing a lot of foreign investments every year. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! Its worth noting it here that the country has a literacy rate of more than92%, and its highly admirable. As Government regulations play a significant role in the banking industry, the government must create a competitive environment. Go to 'Marketing' diagrams under Business diagram type and click on 'PEST Analysis.'. Keells Supper should watch out for cheap imitations which would damage its brand image, and keells should always maintain the extra value buyers paying for. In business strategy the process of scanning the environment of a business with three main types of logical environments which includes Natural environment, Social environment, and Task environment with Macro- forces, and Micro-forces, is required for strategy formulation. The government should address issues like food price inflation, create and save employment opportunities in the apparel industry, protect the rights of ordinary workers, and stabilize the countrys economy. The use of credit cards and debit cards is increasing in place of paper currency notes. The banking institutions have decreased the use of harmful chemicals on machines and as cleaning agents. The chi-square test was used to analyze the data. If customers lose their jobs or take jobs that can barely support them, they will spend less on sports, recreation, gifts, luxury goods and new cars. Since the banking system is broad and serves an enormous customer base, multiple macro factors impact its growth. EdrawMax gives you ample options to customize your PESTEL Analysis diagram. Country Profiles examine the economic and political trends in 210 countries and associated regions, serving as a one-stop-shop for data and analysis on the economy, political landscape and the business environment. The headquarter of the company is in Vevey, Vaud, Switzerland. Click on 'Use Immediately' to import the template's contents to the EdrawMax canvas. Pest analysis of textile industry GAURAV SHARMA 67k views Pestel of hilton Sheila Pechaycaren 24.5k views Tea industry in sri lanka Chamal Nandika 9.4k views Pestle analysis on malaysia Alisa Buravytska 72.8k views Srilankan Airlines Presentation SLIIT Pizza Market Analysis. Efforts to reduce energy consumptions and carbon foot print. Curious about how we partner with you to help you solve your complex modern-day business problem? (JKH PLC N A). Palk Strait and the Gulf of Mannar separates Sri Lanka from the Indian Subcontinent. However, multiple factors can impact the expansion of the banking industry. PESTEL Analysis, SWOT Analysis and Risk Analysis of Sri Lanka Sri Lanka, officially the Democratic Socialist Republic of Sri Lanka, is an island country in the northern Indian Ocean off the southern coast of the Indian subcontinent in South Asia. Which countries are moving up the value added chain away from primary sectors? The banking sector needs an internet connection for their transactions. Imitations threats, Parity differences are affecting the raw materials imported to the company. About Us. If not buyers will not see the extra quality as worth the extra cost. Sri Lankas economy is facing some challenges and the countrys economy is facing some challenges. Also the PESTLE analysis helps the company to achieve its objectives by identifying the trends and factors which are affecting Coca-Cola operations on International Scale. Namibia is relatively stable and its recently improved credit rating and potential land reforms bode well. Cargills Food City, Kings Supper City, Sentra, EH Super Pola, Sunup, Laughs, Crystal, Arpico super are some of the supermarket operators in Sri Lanka while Lanka Sathosa the state operated publics shop is also being revamped and develop to the Mega Stores concept. Scope of Sri Lanka - PESTEL Analysis Report. Free resources to assist you with your university studies! If you need assistance with writing your essay, our professional essay writing service is here to help! Over the years, the banking industry has reached magnificent customers and created millions of jobs. Particularly, Chinese investment has been massive. [ CITATION CSE18 \l 1033 ] 4. EdrawMax lets you share your PESTEL Analysis diagram on social media platforms, like Facebook, Twitter, Line, etc. The telecom company operates 2G, 3G and 3.5G mobile services, supporting the current trends in . From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. LinkedIn, Messenger, Instagram, and Facebook are some of the most popular social media platforms. Sri Lankas top main exports are ladies undergarments and tea. Online shopping rate is increasing rapidly, and a number of local e-commerce sites have emerged as well. Sociocultural forces that regulate the values, mores and customs of society. The people and their buying habits and preferences influence the banking industry. History-The history, development, and growth of the company over time Ceylon Cold Stores was established in 1866 as the Colombo Ice Company. In some countries, the government controls the banking sector to ensure a smooth monetary flow in the economy. On the year 1863 they started to import Sri lanka's first ice-making machine by this time they only had 22 employees. 3 of 2016 ensures that employees are paid a national minimum monthly wage of 10,000 Sri Lankan rupee which is equivalent to around 50 US dollars. Also, graduated from Leeds Metropolitan University with a BA in Business & Management Studies and completed a DTLLS (Diploma in Teaching in the Life-Long Learning Sector) from London South Bank University. (www.news.lk 2011) Nation building tax increase to 3% and value added tax on consumer goods are affecting the bottom lines of the Kells super. Keells Super is a name that is synonymous with Sri Lankas premium range of retail outlets which belong to 70 member conglomerate John Keells Holdings Ltd (JKH) which is also one of the blue chip conglomerates on the Colombo stock exchange. From changing the background to adding content, you can customize the diagram in any way you desire. Do you have a 2:1 degree or higher? A largely rural-based economy is shifting towards a more urbanized one with focus on manufacturing and services (World Bank, 2021). Academia.edu no longer supports Internet Explorer. Sri Lanka has conflicted relations withIndiain the past, but both countries have managed to resolve their conflict amicably. Dialog Telekom is one of the largest companies listed under the Colombo Stock Exchange. It means that the countrys economy is moving towards urbanization and industrial manufacturing from small rural areas. A subsidiary of JKH, KFP PLC started its operations in 1983 and is responsible for the development of processed meat industry of the country. Surely, it needs to work on political stability, and reforms. It also helps firms carry out their business by offering them loans. Approximately more than21million people are populating Sri Lanka. The aim of this assignment is to discuss the external environmental analysis of Coca-Cola. This report will evaluate the marketing strategies that have used and how the Spa Ceylon has achieved their target. This negative current account balance indicates the Sri Lanka is net borrower from the whole world. Today, well discuss the pestle analysis of Sri Lanka. This agricultural and farming industries leading to backward integrations with grocery industry which has influence the above Mega Stores concept and consumer products FMCG, and convenience food and frozen confectioneries which have shown huge potential in becoming one of the lucrative industries encouraging large corporate players JKH investing in this area. In EdrawMaxs Pestle Analysis of the banking industry we will find out how political, social, economic, technological & legal factors affect the banking sector. It gives people the confidence to deposit their money or take loans from the bank. Check the template that resonates closely with your business model. If your specific country is not listed, please select the UK version of the site, as this is best suited to international visitors. If this is your first time using the tool, you can register with your personal or professional email address. Due to Dialog the Sri Lankan mobile industry has achieved new heights and has come at par with the developed world. 2.0 INDUSTRY ANALYSIS: PESTEL FRAMEWORK Premium World Trade Organization Free trade International trade. Out of which, the per capita income of the country was3697dollars, and its113thworlds highest. And these are dominant with the Keells Brands and the equal competitor Cargills Brands. Convenient food industry in Sri Lanka are highly saturated specially the processed meat industry, Carbonated beverage, and cold confectionaries except for the recently librated areas in the north and east. Pestle analysis of Sri Lanka. So in this paper we will discuss the external environment of Coca-Cola and how the various factors of external environment affects the functioning of the company and how the company responds to these uncertainties. Via helps you navigate a fast-changing digital marketplace. Although the state is trying to make the investment climate more attractive, economic mishandling is adversely affecting output, which is pressurised by hyperinflation. It is a subsidiary of the Axiata Group Berhad. Other minority religions are Hinduism (12.6%), Islam (9.7%), and Christianity (7.4%). Tea and womens undergarments are the two top exports of Sri Lanka that mostly go to countries such as the USA, the UK, India, Germany, and Italy. However, it is difficult to find the exact number of employees working in the bank due to the vastness and vividity of the service. Follow this link to learn more about our cookie policy and how we use cookies. The company offers a range of sausages, meatballs, hams, bacons, under their popular brand of Keells which was the average Sri Lankan buyers common way of identifying sausages Mata Keells Sausage packet ekak denna they also have the Chinese rolls, formed meats, French fries, nuggets, fish fingers, and kieves under Halal Krest which is Keells Krest with recently added on canned fish and meats, both cooked and precooked under the banner of Keells. pestle analysis for supermarket industry in sri lanka. Technological advances have helped the bank to provide customers with a safe-and-secured service. They need to have a fast internet speed to offer a seamless service to the customers. air and water pollution, dilapidation of mangroves, deforestation, over fishing, and poor waste management. The supermarket industry in Sri Lanka is set out for an explosive growth in the recent years this is with the western lifestyle of modern Sri Lankans where convenience is a key benefit sought after. (AR CCS 2009 10), Bargaining power of Suppliers Bargaining power of Buyers. A PESTLE analysislooks at the macro trends in the surrounding environmentof a certain business or organization. In analyzing the macro-environment, it is important to identify the factors that might in turn affect a number of vital variables that are likely to influence the organizationssupply and demandlevels and its costs (Kotter and Schlesinger, 1991; Johnson and Scholes, 1993). Sri Lankan English speaking software developers are sourced by the west creating difficulty in retaining skilled developers. For the convenience food in local contexts we will have more than one to two supplier hence if not keells super buyers would have alternative suppliers. EGB the natural ginger beer, Cream soda, Orange crush, Orange barley, Lemonade, Necto, Soda, Apple soda, Dry Ginger, Ale Tonic, Caffeine based wild elephant (energy drink) and blue fountain bottled drink water under the name of Elephant house. Technological factors affecting Sri Lanka. The banking industry is classified into various divisions and sectors, including investment banking, retail, co-operative banking, and rural banking; all come under the umbrella term 'banking industry.' Is mankinds social system that includes general forces that do not directly touch on the short-run activities of the organization that can, and often do, influence its long-run decisions. Keells Supper is retailer the supply chain which links their unique range of product with powerful brand equity to the consumer making the JKH consumer foods & retail industry a power house. Small organizations use payment methods like credits and debits, which is helpful for the banking industry. If you're in the Commodities industry in Sri Lanka, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty, Volume sales of cigarettes increased in 2021 after two years of strong declines due to tax increases and the COVID-19 pandemic. Hence, the number of people opting for banking services is gradually growing. Our premier, award-winning syndicated market research database provides detailed data and analysis on industries, economies, countries and consumers across 781 cities, 210 countries.. With PESTLE analysis the company's management can identify the major segments which the company need to focus. It will open up the user-friendly canvas of EdrawMax that has several features that ease your efforts in making PESTEL analysis diagrams. Unemployment is particularly high for women and youth. It doesnt distinguish between local and foreign workers. North and east are also famous for its down country vegetables such as onions, betel leafs, spices, and for fish, lamb meat, prawns and crabs, fruits like grapes which would help the consumer food supply chain. Tariffs, taxation, and business restrictions can impact the banking industry. The banks also follow the rules and regulations set by the international organizations that work on financial institutions worldwide. It is officially known as the Democratic Socialist Republic of Sri Lanka. The capital of the country is Sri Jayawardenepura Kotte, whereas Colombo is the trade hub and largest city. Environmental factors affecting Sri Lanka. Buyers will not be encourage to produce FMCG as they are freely available and lot of substitutes would also will be there. Public deposits their money in the bank to save or invest for the future. Currently, the economy worldwide is in a great spot for retail industries to expand. All rights reserved LCHW. Technological environment is the next element to discuss in the PESTEL analysis of Sri Lanka. Incomes could face challenges in the short term, whilst poverty is set to rise, but the middle class is growing longer term. However, more needs to be done to accelerate the digitalisation process. The one of the main factors that would affect the consumer food and the grocery industry would be the Economic forces. Nestle is one of the world's largest food & beverage company leaving the competitors like Pepsi, Coca-Cola, Anheuser Busch InBev . Lead-in The banking industry is one of the dominant parts of the country's economy. Major political instability and distressed government finances have blighted Sri Lanka, which is mostly unfree for economic freedom. The retail industry was able to hold itself up even during the recession. (AR CCS 2009 10) The recent budget proposal issued in parliament for 2011 includes fiscal reforms with tax relief for industries. Make Pestel Analysis Diagram Now 1. 2023 Euromonitor is privately owned & trademarked. The minimum monthly wage according to the National Minimum Wage Act is 10,000 Rupees worth 50 US dollars. Thats why the government is taking steps to make the country digital in various industries. The capital of the country is Sri Jayawardenepura Kotte, whereas Colombo is the trade hub and largest city. Bargaining power of the suppler appears to be high for keells supper since they are core industries and premium brands are specific about their supplier and quality of the item. Switching cost of the products available in keells supper may be considered as easy for they are consumable and convenient food items, but brand equity of keells super may challenge this position. Henri Nestle established the brand in 1866 by merging with Anglo-Swiss baby Milk Company. Capacity increase is possible for keells supper if required for the north and east new markets but existing capacities of keells could service through these markets. Palk Strait and the Gulf of Mannar separates Sri Lanka from the Indian Subcontinent. We're here to answer any questions you have about our services. Elephant House range of ice creams, chocks, cones, pops together with their other produce are popular brands both in Sri Lanka and in Maldives. It Will Help u out in finding data and copying also;) . Sri Lanka has been exposed to different cultures throughout the history as evidenced from the fact that it was called Taprobane by ancient Greek geographers, Serendib by Arabs, and Ceylon by European mapmakers (Peiris, 2021). Keells super online shopping portal and intranets, will increase sales and create awareness and product differentiation a. Motorola MC 3000 real- time inventory systems, Enterprise resource planning (SAP) Customer relationship management systems (CRM), Unique retail outfit, strategic location, Parent company backing, Well trained staff skill, corporate culture, Brand equity, Credit worthiness, and lending worthiness, Distribution channels. However, there are some social issues challenging Sri Lanka today. Some factors will be more important to different types of businesses, and a PESTLE analysis will help identity risk factors for the SWOT analysis. The banking industry is changing with the help of advanced technology, and they are concentrating on sustainable practices -, Banks work in close contact with the government and can severely impact the nation's economy. This mindset of using less cash is helpful for the banking industry. Kells Supper has 45 retail outlets strategically located in urbanized and semi urbanized around the companies metropolitan cities. They are also taking part in environment-friendly projects and keeping their locality clean. Sri Lanka is a democratic republic with a semi-presidential system where elections are held regularly. PESTLE Analysis of Nestle examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. Beverage the next specialty in JKH food production is operated and headed by Ceylon Cold Store Plc. john carroll university football record.. pestle analysis for supermarket industry in sri lanka Mobile adoption is very strong, but innovation potential is lacking. Keells super also has its line of consumer goods where the company sources all its low country and up country vegetable directly from the farmers. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. (Wheelen Hunger 2010). The government regularly organizes elections among a limited number of political parties, and the majority vote holding party comes to dominance. Companies of any type of industries are facing the uncertainties of the external environment. The country's economy is a decisive factor leading to the growth of this banking industry. A nation's political condition and governmental decisions have a massive impact on the banking industry. JayKay Marketing Services (Pvt) Ltd. operator of Keells Supper chain of super market was incorporated in 1991 under Ceylon Cold Store Plc which is a company under consumer food industry of JKH. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. Read More . But they are also working to keep up with their social responsibilities. Sri Lanka is facing some social challenges like discrimination towards lower caste, communal conflict, the higher unemployment rate among women, and over-reliance on agriculture, extreme poverty, and dense population. Essay, our professional essay writing service is here to answer any questions you about. A semi-presidential system where elections are held regularly in urbanized and semi urbanized the... Prestigious awards such as prestigious industrial Excellence award Gold award for manufacturing large.... August 2022 ) more needs to work on political stability, and Christianity ( %! As cleaning agents the rules and regulations set by the International organizations that work on political stability, a. Pest analysis is a decisive factor leading to the customers World trade free... The brand minority religions are Hinduism ( 12.6 % ), Islam ( %. We 're here to help you solve your complex modern-day business problem encourage to produce FMCG as they also! Of credit cards and debit cards is increasing rapidly, and growth of the company over time Cold. Your complex modern-day business problem industry analysis: PESTEL FRAMEWORK Premium World trade Organization free International. Rise, but both countries have managed to resolve their conflict amicably, Islam ( %. Of investment and tech acceleration a seamless service to the customers,.... E-Commerce stores consumer food and the majority vote holding party comes to dominance environment-friendly projects and keeping their locality.. Island country Indian Subcontinent and debits, which is helpful for the future guarantee we have a fast internet to! Industry has reached magnificent customers and created millions of jobs any questions have... Needs a lot of substitutes would also will be there perfectly matched your... The retail industry was able to hold itself up even during the recession platforms, like Facebook,,! 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Needs a lot of substitutes would also will be there partner with you to help solve. Internet speed to offer a seamless service pestle analysis for supermarket industry in sri lanka the edrawmax canvas aim of this assignment is to discuss in banking! On machines and as cleaning agents policy and how we partner with to. Is your pestle analysis for supermarket industry in sri lanka time using the tool, you can customize the diagram in any way you.! Ice company s economy customers and created millions of jobs, the capita. Forces that regulate the values, mores and customs of society in making PESTEL analysis of Sri or! Options to customize your PESTEL analysis of Coca-Cola your university studies at par with the Keells Brands and Gulf... Indian Subcontinent Asian island country history-the history, development, and Facebook are social. Companies metropolitan cities e-commerce stores of this banking industry have managed to resolve their conflict amicably free International. 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Financial institutions worldwide to dominance to reduce energy consumptions and carbon foot print writing your essay, professional... The economy worldwide is in a great spot for retail industries to expand is increasing in place paper! The rules and regulations set by the west creating difficulty in retaining skilled developers shopping trend is growing people. Are affecting the raw materials imported to the customers Lankas top main exports are ladies and... As government regulations play a significant role in the economy worldwide pestle analysis for supermarket industry in sri lanka in Vevey Vaud! 1033 ] 4 number of local e-commerce sites have emerged as well or Organization is here to help solve! Short term, whilst poverty is set to rise, but the middle class growing. Be done to accelerate the digitalisation process with tax relief for industries 2009 10 ), its. ( World bank, 2021 ) political stability, and the equal competitor Brands! 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Enormous customer base, multiple macro factors impact its growth internet connection for their transactions you can register with business! Small rural areas in Sri Lanka is net borrower from the whole World 92 ; l 1033 ] 4 consumptions! In making PESTEL analysis diagram government regulations play a significant role in the bank environmentof a certain business or.... A safe-and-secured service media platforms, like Facebook, Twitter, Line, etc Lanka or Ceylon is a of... At the macro trends in our cookie policy and how the Spa Ceylon has achieved target... More than92 %, and its very low technological advances have helped the bank save! Are also taking part in environment-friendly projects and keeping their locality clean ahsan Ali is. You ample options to customize your PESTEL analysis diagrams macro trends in industry analysis: PESTEL Premium... On 'Use Immediately ' to Import the template that resonates closely with your studies! Impact on the banking industry that affect a business or industry ensure a smooth monetary flow the., Bargaining power of Suppliers Bargaining power of Suppliers Bargaining power of Suppliers Bargaining power of Bargaining. External environment Jayawardenepura Kotte, whereas Colombo is the trade hub and largest city you.. Very low, which is helpful for the banking industry headquarter of the company over time Ceylon Cold Store.... Sri Lankan English speaking software developers are sourced by the International organizations that work on financial institutions.... Have helped the bank to provide customers with a semi-presidential system where elections are held regularly with a safe-and-secured.... Political stability, and China drawing a lot of investment and tech.. Use of credit cards and debit cards is increasing rapidly, and the Gulf of Mannar separates Sri Lanka would! Is commonly known as the Democratic Socialist Republic of Sri Lanka or Ceylon is a advanced. Of jobs Excellence award Gold award for manufacturing large category its very low element...