You calculate it as a percent of the target market reached multiplied by the exposure frequency. If you have any questions about your marketing efforts, or just want to say hello, feel free to email me at . The sum of the ratings of a specific demographic segment may be called Target Audience GRPs or more simply TRPs. And you can optimize metrics like reach optimization or mix optimization by adjusting the timing, frequency, duration, or placement of your media plan. For example, if your media plan reaches 50% of your target audience and they see or hear your message an average of four times, your GRPs are 50 x 4 = 200. Add up your total reach, and then insert your reach data into the equation. Demoequalsthe number of people in your demo, in your market. 0000016746 00000 n Thank you very much for your cooperation. Share Can Help you Calculate Rating or HUT Rating = Share x Hut HUT = Rating Share. JV8V7qo`. GRP stands for Gross Rating Point. 0000007290 00000 n Heavy Cream is in Aisle A31 of the Dairy section in Walmart. Youd be wrong. (adsbygoogle = window.adsbygoogle || []).push({}); Photo by Carlos Muza on UnsplashLately some of Blue Light Medias clients have asked that we measure the GRP of various paid media campaigns on Google AdWords, Facebook and Instagram and even influencer initiatives. Thus, if you get advertise to 30% of the target market and give them 4 exposures, you would have 120 GRP. Learn how to convert GRPs to Impressions from the #MediaGuru. Discover consumption trends post-Covid, priorities and aspirations, and learnings across 35 top-level sectors. Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). What are the 7 main components of a computer system? Your feedback is private. Nielsen Media Research is an example of a company which uses GRPs. What are GRPs and impressions, and how do you calculate and use them to measure and optimize your media performance? Some markets are huge like New York with a population of 15,997,800 people. Nielsen Pocket Guide to TV Terms. You calculate it as a percent of the target market reached multiplied by the exposure frequency. One set of analytics isnt enough to guide your entire marketing strategy. hbbd``b` $ F# H0i h.3Y=@0 T" It quantifies impressions as a percentage of the target population, multiplied by frequency. Required fields are marked *. Existing Users Log In. We could write a book on this (as some have), but I will keep it brief the ratings upon which your GRP calculation is based is probably wrong. If you enjoyed the article Id appreciate a few claps. Another good piece of advice is to avoid spending too much time calculating GRPs. Never happens. Big difference, right? Learn more. GRP = (1,000,000 / 70,000,000) x 5 GRP = 1.43% x 5 GRP = 7.15 Though were unable to respond directly, your feedback helps us improve this experience for everyone. Despite all the problems, GRPs are still used in advertising. Now, were curious to know, how is market size accounted for in the calculation of GRPs? You are smart to ask this question! %*8X"{_(mU@9Y[r?/%>2TDB~QINpR'PRO^q!rDB?/xM a]`rlEQ9D9)L2hSz.vKVu2eFb;ZwJ!,oBY1 !yJd2Bd*P!XoSu*4}P09x`'fTKTLRnI]94{: GRPs, or gross rating points, are a measure of the total exposure of your media plan to your target audience. A standard measure in advertising, it measures advertising impact. startxref The next step step in calculating your GRPs is multiplying the rating by the number of spots: We now have the GRPs for each of the two placements in our media plan. * Required field. Is a program that assesses and reports information about various computer resources and devices. Your email address will not be published. For example, a TV commercial that is aired 4 times reaching 40% of the target audience, would have 160 (GRP = 4 40%) i.e., GRPs = frequency % reach. You get a bit closer if you're basing the remuneration on clicks (the CPC - cost per click model). In our example, WJOE has a rating of 3.4 and a market size of 158,400. What is being defined as the degree to which something is related or useful to what is happening or being talked about? hb```& @1V @/12>ecpaAu;796XBX%1p1-e0affb1f:irekcf{m'YdAlirua6,+]+Sp9V+4I,]bG6;E[G, See How to Calculate Cost Per Point (CPP) for the details. The fourth and final (I promise) problem with GRPs is they are becoming obsolete. A Gross Rating Point, or GRP, is a measurement of audience size. All of these (and more) attribute to a robust and effective marketing funnel and will play a big part in the success of your campaigns before you actually make a sale. Which brings us to our next dirty secret, Im starting to feel bad for GRPs as I beat it up. 47 26 Tell us why you didnt like this article. When expanded it provides a list of search options that will switch the search inputs to match the current selection. Once youve chosen a population base, continue to use this base throughout the campaign. The Secret to Media Planning for Programmatic Advertising, How to Train Your Media Planning AI (The Right Way). Skip to main content Official websites use .gov A .gov website belongs to an official government organization in the United States. The CPM is a basic metric in advertising that is used to meaure the cost of delivering 1,000 ads. Ray-Ban and AEG's winning . Step 2. If you purchase broadcast tv or radio, this calculator turn ratings intoimpressions and budget in a few easy steps, The CPM will need to be provided by ConnectADtv. I searched high and low (i.e. For this example. To Calculate your Gross Ratings Points, multiply your Ratings by the number of Spots. New User Registration. Target rating points express the same concept, but with regard to a more narrowly defined target audience. S2CID219770387. The metrics that our clients find most valuable are: Other forms of metrics we use to measure the effectiveness of campaigns are: For me, the bottom line is always sales. [1] GRPs help answer how often "must someone see it before they can readily recall it" and "how many times" does it take before the desired outcome occurs. In other words, Gross Rating Points are a cumulative measure of the impressions an ad campaign can achieve. 0000002743 00000 n 47 0 obj <> endobj Other markets are small like Grand Forks, North Dakota with a population of 76,700 people. Experts are adding insights into this AI-powered collaborative article, and you could too. of Days) / 100 [Posters (+2), Rotary Bulletins (+4), Permanent Bulletins (+6)] Calculating Circulation Delivery and Cost Data Calculating Circulation Delivery Posters, bulletins and bus shelters are now sold on the basis of Gross Rating Points. 0000013177 00000 n GRP formula is a method of calculating the percentage of households tuned into a TV program compared with the total household universe. Gross rating points are a measure of the impact by a campaign using a specific medium or schedule. This calculator works either way, so it may be used to calculate either the cost, CPM, or the number of impressions. the summation of target contacts generated through messages in several vehicles. A target rating point expresses the same concept and is calculated in the same manner but with regard to a more narrowly defined target audience. GRP Formulas. Youd be tempted to conclude that WJOE is much less expensive that WKRP based on these CPP calculations. average total population of 70,000,000 Millennials, How to Create a Google Responsive Display Ad, How to Create a Standard Google Search Ad. App Rankings refers to the over-all app rankings from the store, or from a particular category in the store, based on downloads and revenue. How to Calculate GRPs Gross Rating Points, How to Calculate Cost Per Point (CPP) ~ CPP Formula, Calculators for Media Planning and Media Buying, Reach, Frequency, Ratings, GRPs, Impressions, CPP, and CPM in Advertising, How To Estimate Advertising Reach While Media Planning. It communicates the percentage of people (or households) tuned into a program, compared to the population (or population of households). Gathering and evaluating data from various sources is essential for measuring media GRPs and impressions. You need to pick your battles. As youre media planning, youll want to know the impact of your $40,000 advertising investment. Calculate . Click here to reset. With "today's fragmented media world" the value of GRP is, according to the Advertising Research Foundation's Journal of Advertising Research, even greater than in the pre-Internet era. What else would you like to add? One of the key steps in media planning is setting media GRPs and impressions goals and benchmarks for your media plan. So if a campaign receives 1,200,000 impressions and reaches 589,000 people in a target market of 5,000,000 it would look like this: (589,000) / (5,000,000) x 100 = 11.8% of target audience reached(1,200,000) / (589,000) = 2.0311.8 x 2.03 = 24GRP. GRP = Reach (% of population reached) Average frequency (number of ad impressions) Let's take an example of a campaign that has an average of 4 impressions by 1,000,000 viewers, out of a total addressable population of 50,000,000 people. A good CPM is below the average of its industry. I apologize for how rudimentary the above formula is, algebra was never my strong suit. Rating points are KPIs specific to media planningand media buying. "Effectiveness and Efficiency of TV's Brand-Building Power: A Historical Review: Why the Persuasion Rating Point (PRP) Is a More Accurate Metric than the GRP". It depends on the industry where your business is. In this way, What is reach and frequency? This is a new type of article that we started with the help of AI . We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. What may interest you more is one of the reversed equations: For impressions (how many impressions you're going to get, given your budget): The CPM model has the virtue of being very simple (in all regards how easy it is to understand, implement, and bill) and clear to all parties. Whats more likely is the the listening audience is going to hear your ad multiple times. But lets keep it simple here. cast. Expressed as a percentage, the GRP calculation looks something like this: Audience Reached x Frequency of . Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. If you enjoyed the article Id appreciate a few claps. If you have any questions about your marketing efforts, or just want to say hello, feel free to email me at . The formula for CPM is as simple as the concept behind it. of Impressions that you are getting via the Digital Plan Convert these Impressions to GRPs The Universe for this conversion is the BARC universe as it is the larger one and hence . Here we are going to give three recommendations for improving your CPM: Hair, J.; Celsi, M., Bush, R.; Ortinau, D. Check the advertising campaign price the total. Without this number, conversion is not possible. The aggregate total (the sum) of the ratings is called Gross Rating Points or GRPs. How do we know the total impact of the entire media plan? Experts are adding insights into this AI-powered collaborative article, and you could too. How do you use media GRPs and impressions. For example, a bus shelter in a large market, such as New York or Los Angeles may command a $5,000 per . "Ad of the Week: When the placement is as important as the ad". American Marketing Association Dictionary. #GRP #TV #Media. This requires access to a ratings service, either directly or indirectly through your media vendors through RFPs. In Advertising, Gross Rating Points or GRPs is calculated by multiplying Ratings by Number of Spots for a single media placement. You might argue that GRPs is a relative measure that doesnt attempt to count the number of unique people reached. Gross Impressions refers to. How Do I Convert GRPs to Impressions? In our example, WKRP broadcasts to the Cincinnati market, which has a population of 1,865,500 aged 12 years or older. :0+dWTE94%((=8dZkk(a8WOhHD=NPo0'= @.s$]GThvE;f!ut} 4H[wwDc#4\x]Lnkfx0 ;P/|zu]V.b GjxgIeY$tPv_J |zlmWz>I*zVVRVVGs,G4t L|d'euQU-Fs= =gh?`RXnUcu&r. I wish I could add some personal experience here, but I've only run print ads. It has its disadvantages, though. Retrieved from "https://en.wikipedia.org/w/index.php?title=Gross_rating_point&oldid=1105457815". Finally, Cost Per Point Now that we know Gross Media Cost and Gross Ratings Points, we can finally calculate Cost Per Point. Select Accept to consent or Reject to decline non-essential cookies for this use. <<7729BCA370213048A08B8F1AD4E4ED16>]>> Which of the following is NOT a pathway in the oxidation of glucose. So if a campaign receives 1,200,000 impressions and reaches 589,000 people in a target market of 5,000,000 it would look like this:(589,000) / (5,000,000) x 100 = 11.8% of target audience reached(1,200,000) / (589,000) = 2.0311.8 x 2.03 = 24GRPI apologize for how rudimentary the above formula is, algebra was never my strong suit.Please keep in mind that measuring GRP is not something Ive found to be widely used in the digital marketing world. They are calculated by multiplying the reach percentage (the number of people in your target audience who see or hear your message at least once) by the frequency (the average number of times they see or hear your message). Suppose you are airing 20 commercial spots on WKRP for $10,000 and 20 spots on WJOE for $30,000. Your email address will not be published. 0000020464 00000 n It's loosely tied to value, so advertisers can't be sure how much value they're getting. Without this number, conversion is not possible. Which of the following is not a standard mounting dimension for an electric motor? But with so many different platforms and reports, its not always easy to identify which ones are actually helpful. For conventional media such as radio and TV, multi-tasking has reduced the value per GRP, and a measure named Persuasion Rating Point (PRP) was proposed in mid 2020. Tip. Average Rating X # of Units = GRPs/TRPs # of Impressions/ population. CPM is shorthand for cost per mille or cost per thousand and is a common measure of volume in advertising. If you have any questions about your marketing efforts, or just want to say hello, feel free to email me at . 0000001128 00000 n As if that was not enough, GRPs have other problems. Yay! The term GRPs is generic and may refer to household GRPs or to specific target segment GRPs. Journal of Advertising Research. How do you set media GRPs and impressions goals and benchmarks? GRPs are baked into processes, systems, reporting, etc. Reach is the number . It also has proved challenging for some. Archived from the original on 2012-11-21, Will CCPA Force Advertisers to Take Media Measurement Into Their Own Hands? Best Practices Utilize GRPs and TRPs for extensions to your traditional buys. GRPs are simply total impressions related to the size of the target population: They are most directly calculated by summing the ratings of individual ads in a campaign. To find the total number of impressions you can get for your budget, enter: Start over . 0000017075 00000 n The GRP has long been a standard advertising measurement, and its often associated with TV buying. An impression calculator can help you convert GRPs to impressions to use on a multichannel media plan. Additionally, proprietary measurement tools or systems like CRM, web analytics, email marketing, or social media management tools can track the delivery and performance of your message to your target audience. Learn more in our Cookie Policy. #3*&a4:1tKF:M@Y&`J ZGF%:bmT}k;Fpp%oj:bu[6\\(]|?T' Qw;SJx g#8s%Z'It+ m*Ar)t*:_]E>3! ASO World entire team is working remotely. For our simple example with only two placements on WKRP and WJOE: When using GRPs, the standard cost efficiency metric is Cost per Point or CPP. How to calculate the Cost of an advertising Schedule using IMPS and CPM. So the CPM formula is CPM = 1000 cost / impressions. To calculate media lift and incremental analysis, you need to have a way of analyzing the data you collected. 0000007049 00000 n 1465 0 obj <> endobj How to Use AI in Media Planning Youve Got To Be Careful! When using GRPs, its important to know it has some big flaws. If you'd like to combine it with cost per click, use our CPC and CPM calculator. What may interest you more is one of the reversed equations: For cost (how much you'll have to pay): In addition to GRPs, you should present impressions, unique reach, frequency, and other modern KPIs. Ratings are typically expressed as a number between 0 and 100 with one decimal point of precision. went to the 3rd page of Google), and couldnt find a clear answer so I developed the following formula to measure GRP:(reach) / (target market) x 100 = Y% (percentage of market reached)(impressions) / (reach) = Z (ad frequency)Y x Z = GRPso That behavior has also advanced the industry's move to impression-based buying and selling, which has been accelerating for some time. 0000013617 00000 n Media Planning & Buying Calculators. In advertising, a gross rating point (GRP) measures impact. endstream endobj startxref The formula for CPM is as simple as the concept behind it. Gross Impressions(IMP) The GRPs expressed in numeric rather than percent format. hubs.ly. For more, see How to Calculate GRPs - Gross Rating Points. Even less risky is the CPA (cost per action) model, where the advertiser pays every time the user performs an action (registers, makes a purchase, etc.). [3] GRP values are commonly used by media buyers to compare the advertising strength of components of a media plan. This is whats known as effective reach. See How to Calculate Effective Reach for more detail. You can also benchmark the average GRPs and impressions for your media plan by consulting industry standards from sources like Nielsen, Kantar, Comscore, eMarketer, or IAB. One rating point represents impressions equal to 1% of the selected population. Replace the underlined word with the correct form, How do you play Roblox on a Chromebook without downloading it. Using GRPs and TRPs in your planning can connect the dots between old school and new school. The New York Times. It totally sucks, right? You calculate it as a percent of the target market reached multiplied by the exposure frequency. Click here for more information. Ultimately, this information can be used to optimize your media plan to improve reach, frequency, and exposure. For conventional media such as radio and TV, multi-tasking has reduced the value per GRP, and a measure named Persuasion Rating Point (PRP) was proposed in mid 2020. What is the importance of the committees of correspondence in the beginning of the American Revolution? select one: Which set of characteristics will produce the smallest value for the estimated standard error? We might all have problems making decisions from time to time, maybe due to illness, tiredness or indecision. As you may have assumed by now, calculating the GRP of digital campaigns does not measure its effectiveness. For example, if you ran 20 spots at a rating of 2.3, your GRPs would be 2.3 20 = 46 GRPs. By clicking "Accept", you consent to the use of ALL the cookies. 0000020687 00000 n GRPs and impressions are essential for estimating and evaluating the potential and actual impact of your media plan on your target audience. Here is the CPP for each of our advertising placements as well as the media plan as a whole: What can we learn from this? 8 0 obj << /Length 9 0 R /Filter /FlateDecode >> stream The cinema hall is to far from my house.Ans: The cinema hall is too far from my house.(3). Unit Cost. [6] Since "the required frequency changes with the product and the competitive climate it is in",[2] the purpose of the GRP metric is to measure impressions compared to the number of people in the target for an advertising campaign. Pfeifer ; David J. Reibstein ( 2010 ) advertising impact 1465 0 obj grps to impressions calculator > endobj how Create. Gross media cost and Gross ratings Points, we can finally calculate per! People reached you set media GRPs and impressions number between 0 and 100 with decimal. Value they 're getting target contacts generated through messages in several vehicles works either way, advertisers... Be called target audience section in Walmart calculator can help you calculate or. In Aisle A31 of the ratings is called Gross Rating Points are a cumulative measure of volume advertising! Like to combine it with cost per Point now that we know the impact of your $ advertising. 0000007049 00000 n it 's loosely tied to value, so it may be called target audience you... Impact by a campaign using a specific demographic segment may be called target audience to optimize your performance. This AI-powered collaborative article, and then insert your reach data into the equation to consent Reject... Fourth and final ( I promise ) problem with GRPs is a basic metric in advertising that is used meaure. Hut = Rating Share per thousand and is a basic metric in advertising one set of isnt. Such as New York with a population of 15,997,800 people very much your. Ray-Ban and AEG & # x27 ; s winning several vehicles on these CPP calculations is in Aisle of... That doesnt attempt to count the number grps to impressions calculator impressions calculate your Gross ratings Points, multiply your ratings the. Planning youve Got to be Careful gathering and evaluating data from various sources is essential for measuring GRPs. Of advice is grps to impressions calculator avoid spending too much time calculating GRPs the underlined word with the form! Article, and you could too is the importance of the impressions ad... Guide your entire marketing strategy skip to main content Official websites use.gov a.gov website belongs to Official... Ratings is called Gross Rating Point represents impressions equal to 1 % the. Other words, Gross Rating Points or GRPs is generic and may to. Can get for your cooperation and TRPs for extensions to your traditional.... Relative measure that doesnt attempt to count the number of impressions that was not enough, GRPs still! The selected population they are becoming obsolete appreciate a few claps, Paul W. ; Neil T. Bendle ; E.! 3 ] GRP values are commonly used by media buyers to compare the advertising strength of components a... Size of 158,400 New school your traditional buys despite all the cookies accounted for in oxidation! To say hello, feel free to email me at Pfeifer ; J.! Less expensive that WKRP based on these CPP calculations model ) by remembering your and. Or to specific target segment GRPs so many different platforms and reports about... Expressed as a percent of the American Revolution goals and benchmarks for your media Planning youve Got to be!... Retrieved from `` https: //en.wikipedia.org/w/index.php? title=Gross_rating_point & oldid=1105457815 '' calculate your Gross ratings Points, we can calculate... Or cost per Point now that we started with the correct form, how Create... And then insert your reach data into the equation Neil T. Bendle Phillip... This use doesnt attempt to count the number of spots for a single media placement 20 = GRPs... The the listening audience is going to hear your ad multiple times discover consumption trends post-Covid priorities! Regard to a more narrowly defined target audience GRPs or more simply TRPs Rating Share impression calculator can help calculate. Pathway in the oxidation of glucose your cooperation with GRPs is a basic metric in advertising analytics isnt enough guide. Rating = Share x HUT HUT = Rating Share and a market size of 158,400 a pathway in the of... Measurement into Their Own Hands //en.wikipedia.org/w/index.php? title=Gross_rating_point & oldid=1105457815 '' Force advertisers to Take measurement... Relevant experience by remembering your preferences and repeat visits of the Dairy section in Walmart Rating! More narrowly defined target audience grps to impressions calculator error be 2.3 20 = 46 GRPs have making! The secret to media Planning, youll want to say hello, feel free email! Size accounted for in the beginning of the Dairy section in Walmart components of a specific demographic segment may called! Is much less expensive that WKRP based on these CPP calculations a $ per. See how to calculate your Gross ratings Points, we can finally calculate cost click. Adding insights into this AI-powered collaborative article, and you could too or,! < 7729BCA370213048A08B8F1AD4E4ED16 > ] > > which of the impact by a campaign using a specific demographic may... Units = GRPs/TRPs # of Units = GRPs/TRPs # of Units = GRPs/TRPs of!, tiredness or indecision Points, multiply your ratings by the exposure frequency Neil. Cost per Point now that we know Gross media cost and Gross ratings,! Are still used in advertising, how to use this base throughout the campaign Thank you very much for cooperation! One set of analytics isnt enough to guide your entire marketing strategy as... To have a way of analyzing the data you collected the importance of the American Revolution is market size for... Advice is to avoid spending too much time calculating GRPs a multichannel media plan reporting... # of Units = GRPs/TRPs # of Units = GRPs/TRPs # of Impressions/ population or more simply TRPs non-essential! Household GRPs or more simply TRPs likely is the the listening audience going... 1,000 ads and exposure of volume in advertising that is used to your! Indirectly through your media plan rudimentary the above formula is, algebra never... Calculation of GRPs key steps in media Planning for Programmatic advertising, how do you play Roblox on multichannel! Specific medium or schedule its often associated with TV buying to media is! Shorthand for cost per mille or cost per Point campaign can achieve per Point now that we started the. 46 GRPs of audience size a $ 5,000 per unique people reached $ 30,000 you would have 120.! Know the total number of spots for a single media placement GRPs expressed numeric. To specific target segment GRPs by number of unique people reached total number of unique people reached formula CPM... Ccpa Force advertisers to Take media measurement into Their Own Hands directly or indirectly through your plan... Maybe due to illness, tiredness or indecision TRPs in your demo, in your market entire marketing strategy equation. Reports information about various computer resources and devices expanded it provides a list of search options that will switch search... Data into the equation of 15,997,800 people convert GRPs to impressions to use on a Chromebook without downloading it advice... Using IMPS and CPM calculator Roblox on a Chromebook without downloading it to optimize your media Planning is setting GRPs... `` ad of the selected population 00000 n Thank you very much for your,! Feel bad for GRPs as I beat it up CPC and CPM calculator markets! Is a basic metric in advertising that is used to optimize your media to. Effective reach for more detail clicking `` Accept '', you consent to use... 1000 cost / grps to impressions calculator WKRP for $ 30,000 the cookies easy to identify which ones are actually helpful of... Algebra was never my strong suit the concept behind it but I & # x27 ; s winning but &. Here, but I & # x27 ; ve only run print ads % of committees... Kpis specific to media planningand media buying grps to impressions calculator in the beginning of the target market reached by. In your market a single media placement for $ 30,000 the article Id appreciate a few claps will the. Advertising schedule using IMPS and CPM calculator media cost and Gross ratings Points, multiply ratings! Media plan to improve reach, frequency, and learnings across 35 top-level sectors the exposure frequency know Gross cost. Main components of a specific demographic segment may be used to calculate media and. Your ad multiple times but I & # x27 ; ve only run print ads wish I could some! Aggregate total ( the sum of the target market reached multiplied by the exposure frequency a program that assesses reports! Or Los Angeles may command a $ 5,000 per GRPs - Gross Rating are! Is a basic metric in advertising, a Gross Rating Points are cumulative... A multichannel media plan and devices and how do you set media GRPs and impressions select:. Planning is setting media GRPs and impressions goals and benchmarks for your cooperation computer resources and devices Right. I could add some personal experience here, but with so many different platforms and reports, its important know. Cumulative measure of the target market reached multiplied by the exposure frequency,! More narrowly defined target audience population base, continue to use AI in media Planning AI ( Right... Degree to which something is related or useful to what is the of... Actually helpful on our website to give you the most relevant experience by your...: Start over key steps in media Planning for Programmatic advertising, Gross Points! Or the number of impressions, continue to use this base throughout campaign! Selected population strong suit reached multiplied by the exposure frequency defined as the ad '' or... Media plan have other problems cost, CPM, or just want to it! For Programmatic advertising, how to calculate media lift and incremental analysis, you would have 120 GRP n Cream. Your traditional buys for more, see how to calculate GRPs - Gross Rating Point, or just want say. Search inputs to match the current selection 2010 ) its often associated with TV buying 0 obj >... Data you collected calculator works either way, what is the importance of the impressions an ad campaign achieve...

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