Social media guidelines should provide them with the tools they need to engage positively, respectfully, and inclusively. When posting to a social media site, you should: Let your Internet social networking do no harm to Emerson College or to yourself, whether you’re navigating those networks on the job or off. Purpose of MCC’s Social Media Sites. Check out this helpful article by Howard Greenstein on Mashable.com, “Facebook Pages vs. Facebook Groups: What’s the Difference?” for more ideas on which one would work best. Only post pictures that you would be comfortable sharing with the general public (current and future peers, employers, etc.). • Personalize the posts you share with your network so they enjoy viewing your unique posts. Never pretend to be someone else. The University has published social media guidelines, and our College guidelines build off of these university-wide guidelines. If you would not say it at a conference or to a member of the media, consider whether you should post it online. Individual bloggers have been held liable for commentary deemed to be copyright infringement, defamatory, proprietary, libelous, or obscene (as defined by the courts). Linking straight to the information source is an effective way to help promote the mission of Emerson College and build community. Don’t pick fights online. Do not use Emerson’s name to promote or endorse any product, cause, or political party or candidate. Understand that content contributed to a social media site could encourage comments or discussion of opposing ideas. Fill out the Social Media Account submission form. The information will include recommendations for appropriate social media communication, ideas on how to create a healthy digital image and procedures for protecting yourself and your privacy online. While the tone of blog posts and other social media content is informal (not “corporate speak”) it should nonetheless be professional. Keep in mind that if you are posting with a College username, other users do not know you personally. Formulate a plan: Departments should consider their messages, audiences, and goals, as well as a strategy for keeping information on social media sites up-to-date. Most people who maintain social media sites welcome comments—it builds credibility and community. You should participate in personal social media conversations on your own time. Participation in social computing on behalf of Emerson is not a right but an opportunity, so please treat it seriously and with respect. Weill Cornell Medical College, Weill Cornell Graduate School of Medical Sciences, and the Weill Cornell Physician Organization (hereinafter collectively “WCMC”) operates institutional accounts on social media sites for distributing content (including text, images and/or videos) about WCMC, and/or to provide a communication channel by which you may contact WCMC. The Internet is open to a worldwide audience. Quickly recall a post or respond quickly when asked for correction when you make a mistake. Be respectful. Do not present false or misleading information. Cite and link to your sources whenever possible––that’s how you build community. While social media tools are changing the way we work and how we connect with the public and other higher education institutions, Emerson policies and practices for sharing information remain the same. Social media usage at Tallahassee Community College is governed by the same policies that regulate all other electronic communications which are located under the Identity and Branding System. In personal posts, you may identify yourself as an Emerson faculty or staff member. If you plan to use social media in your official capacity as an employee of Ursinus College, please respect the the following steps, guidelines for use & best practices listed below: Notify the college: Departments / offices / organizations that currently have a social media page or would like to start one should contact webmaster@ursinus.edu. The social media guidelines provide guidance for those using social media in a work context, while representing the University. ... ©1885 - 2020 Rollins College. LinkedIn, Facebook, Snapchat etc. Wellesley College Alumnae Association. LCC is committed to supporting honest, transparent, and knowledgeable dialogue across our social channels. If your primary audience is external (meaning you want to share your program’s activities and info with the public and invite people to get involved), please create a “Fan” Page. Twitter is a conversational platform, not a broadcasting medium. The following social media guidelines were originally developed by the University of Michigan and have been edited and revised for the Emerson College community. Don’t list your home address or telephone number. It’s better to verify information with a source first than to have to post a correction or retraction later. If you are unsure about posting something or responding to a comment, ask your supervisor for input or contact the College Communications Office. B. Social Media Guidelines The following guidelines and policies apply for use of Atlanta Technical College’s Facebook, Instagram, Twitter, LinkedIn, and YouTube social media accounts. If you identify yourself as a member of the Emerson community, ensure your profile and related content are consistent with how you wish to present yourself to colleagues. If you ever have any question about whether a message you are crafting is appropriate to post in your role as an Emerson employee, talk with your supervisor before you post. If I give them my cell phone number, address, email, class schedule, a list of possessions (such as my CD collection), how might they use it? ), Microblogging sites (e.g. Social media is defined as any set of accessible technologies and channels targeted at forming and enabling a community of participants to interact and collaborate. A UCL Staff login is required for access. YouTube, Instagram, SlideShare, Flickr, etc. Please familiarize yourself with these and follow them in any social media activities in which you may be posting as … The College of Design Office of Communications manages college social media accounts where we post official e-news, high-priority events, announcements, and items from external sources featuring College of Design activities, faculty, or students. To provide consistent guidelines for official MCC social media sites. These guidelines provide best practices and expectations for employees' engagement in social media, (1.) through the college's network, systems, or equipment, and (3.) Self-promoting behavior is viewed negatively and can lead to you being banned from websites or groups. Maintain content to keep it directly related to the topic of your site. It’s appropriate to post at work if your comments are directly related to accomplishing work goals, such as seeking sources for information or working with others to resolve a problem. While you should be honest about yourself, don’t provide personal information that scam artists or identity thieves could use. Barnard College welcomes the use of social media to interact with and inform the general public and the Barnard community in support of the College’s educational mission. Blog comments should be responded to within a reasonable period of time. You are more likely to achieve your goals if you are constructive and respectful while discussing a bad experience or disagreeing with a concept or person. The Office of Marketing will then grant the appropriate person(s) administrative access to those accounts. Because social media can blur the lines between the personal and the professional, Ursinus College has crafted this set of guidelines to help members of the college community protect and promote institutional and professional reputations when using social media. ), Review sites (Epinions, Yelp, ChoiceVendor, etc.). Remember that you’re most likely to build a high-quality following if you discuss ideas and situations civilly. Expand MCC’s online presence to provide timely, accurate and relevant information to students, parents, faculty and the community. You can limit access somewhat but not completely, and you have no control over what someone else may share. It also allows you to delete spam comments and to block any individuals who repeatedly post offensive or frivolous comments. While the guidelines below apply to those instances where there is the potential for confusion about your role as an Emerson agent/expert versus personal opinion, they are good to keep in mind for all social media interactions. Social Media Guidelines for McHenry County College Definition of Social Media. The same laws, expectations, and guidelines for interacting with students, prospective families, parents, alumni, donors, and other constituents apply. Most York college social media accounts cater towards prospective and current students primarily, but your account may have a different audience. Consultation For one-on-one consultations regarding any and all questions about social media, please submit a Marketing Request Form with the College’s Marketing and Communications office. Emerson logo and trademark guidelines can be found in the Brand Center. In addition to the individual guidelines discussed above, please follow these official guidelines when you create or post to a social media site on behalf of Emerson: To ensure that your social media efforts adhere to the design and policy standards of Emerson College and that your efforts are not tied specifically to an Emerson community member’s personal account, all official Emerson social media accounts must be created by or with approval from the Office of Marketing's social media team. If you identify your affiliation with Emerson in your comments, readers may associate you with the College, even with the disclaimer that your views are your own. The WCAA has developed the following social media guidelines to help our alumnae volunteers manage Wellesley class, club, or shared identity group social media channels. Do not use the Emerson shield, wordmark, or any other Emerson marks or images on your personal online sites. Privacy does not exist in the world of social media. You should also show proper consideration for others’ privacy and for topics that may be considered sensitive, such as politics and religion. to represent or discuss matters related to the college. If you participate in or maintain a social media site on behalf … When you are using social media for personal purposes and might be perceived as an agent/expert of Emerson, you need to make sure it is clear to the audience that you are not representing the position of the College or Emerson College policy. For additional guidelines and information, please read and review the following policies. If you publish content to any website outside of Emerson and it has something to do with the work you do or subjects associated with Emerson, use a disclaimer such as this: “The postings on this site are my own and do not represent Emerson’s positions, strategies, or opinions.”. Do not discuss a situation involving named or pictured Emerson community members on a social media site without their permission. Before composing a message that might act as the “voice” or position of the College or a school/department, please discuss the content with your supervisor or the dean/chair of the school/department or his or her delegate. However, you may be able to set your site so that you can review and approve comments before they appear. Not everyone will respect your personal or physical space. The University has published social media guidelines, and the following College guidelines build off of these already-established University-wide guidelines. Keep it updated. Listen and read them carefully before posting your responses. If you discuss higher education on your own social media site, we suggest you include a sentence similar to this: “The views expressed on this [blog, website] are mine alone and do not necessarily reflect the views of Emerson College.” This is particularly important if you could be perceived to be in a leadership role at Emerson. Moderate your site to make sure nothing is posted by others that violates confidentiality, policies, or laws. If you post on behalf of an official College unit, the following guidelines apply: Be accurate. If a question or comment is directed toward you through your social media site or page, you should do your best to reply in a timely and appropriate fashion. Employees are responsible for their interactions on social media sites. Everything online has the potential to become public. Be respectful of comments received. These social media guidelines are to help encourage college representatives to share their voice in the social media online communities in an effective and constructive manner. Include links and references to other websites where appropriate. While social media tools are changing the way we work and how we connect with the public and other higher education institutions, Emerson policies and practices for sharing information remain the same. It’s better to verify information with a source first than to have to post a correction or retraction later. Please review the following guidelines when participating in social media conversations that involve AVC. Current and prospective students, alumni, staff, faculty, and friends utilize Carleton’s Facebook, Twitter, YouTube, Instagram, and LinkedIn to stay connected. It is a good idea to create a separate email address that is used only with social media sites. Additional information on the appropriate handling of student and employee information can be found here. Provide constructive comments with the aim of adding value to the conversation. Others contain links that can infect your equipment with viruses that potentially can destroy data and infect others with whom you communicate. D. On personal sites, identify your views as your own, where appropriate. Carleton College Social Media Guidelines. Strive for high quality in content. ), Social sharing sites (e.g. Have I asked permission to post someone else’s image or information? If you make an error, correct it quickly and visibly. How much information do I want strangers to know about me? What if I change my mind about what I post? Do not post confidential or proprietary information about Emerson College, its students, its alumni, or your fellow employees. If your primary audience is internal (meaning you’re not trying to market or communicate your program or division to the public in any way and would prefer a more private, moderated discussion), please create a “Group” Page. Make sure that you have all the facts before you post. Here are a few general guidelines you should always follow when it comes to your social media activity: • Be respectful of others’ posts, even if you don’t agree with them. These guidelines apply to all Gettysburg College organizations including but not limited to academic departments, administrative offices, and student clubs and organizations. Some sites collect profile information to SPAM you. These guidelines were developed to assist Lycoming College faculty and staff in their use of social media on behalf of the College. Employees using social media on behalf of the college must abide by all applicable state and federal privacy laws, including but not limited to the Family Educational Rights and Privacy Act (FERPA), which protects the privacy of students’ records, and the Health Insurance Portability and Accountability Act (HIPAA), which protects the confidentiality of personally identifiable medical information. Expectations We expect all who participate in social media on behalf of Gettysburg College to understand and to follow these guidelines. Social Media Guidelines The following guidelines and policies apply for use of Georgia Piedmont Tech’s Facebook, Instagram, Twitter and YouTube social media accounts. When page editors and administrators, especially students, have left the college and no longer require access to social media accounts, you must update/adjust your page roles immediately. Social media sites include the following: Define “Affiliate College Social Media Site”…. If you identify yourself as an Ursinus faculty or staff employee online, it should be clear that the views expressed are not necessarily those of the institution. Have I read the social networking site’s privacy and caching statements? Remember, every employee is a potential brand ambassador. Privacy policies change often. Be mindful that what you publish will be public for a long time—be sure that what you post today will not come back to haunt you. C. Be active. Cite and link to your sources whenever possible; after all, that’s how you build community. Twitter, identi.ca, Jaiku, etc. Provide only information that can be verified. Because social media can blur the lines between the personal and the professional, Ursinus College has crafted this set of guidelines to help members of the college community protect and promote institutional and professional reputations when using social media. For instance, what if I want to remove something I posted as a joke or to make a point? Digg, StumbleUpon, Reddit, etc. • Share information you think others would enjoy or find useful. The guide below will assist you through the basics of social media platforms, analytics, etiquette, and branding for a College of Arts & Letters related faction. © 2020  Ursinus College. Include your name, title, and department, where appropriate. Emerson uses social media to supplement traditional press and marketing efforts. This allows you to respond in a timely way to comments. Use of Social Media Sites that are not Affiliate College Sites is personal use, and is governed by College policies regarding use of equipment, time, and resources. While the University encourages colleagues to engage, collaborate and innovate using social media, it is important to be aware of the potential impact of actions and engagements on individuals and the organisations they represent. With social media guidelines, you can: Encourage employees to follow your official accounts; Share your company’s social media strategy ; Empower your employees to engage positively; Educate on social media best practices A. Social Media Guidelines When Posting on Behalf of Emerson College Online collaboration tools provide low-cost communication methods that foster open exchanges and learning. Abide by the College Identity Standards. This will earn you respect in the online community. Online news is instant, so readers are looking for the most up-to-date information they can find. For example, there is the potential for misinterpretation of the relationship or the potential of sharing protected information. If the content of your message would not be acceptable for face-to-face conversation, over the telephone, or in another medium, it will not be acceptable for a social networking site. While the recommended minimum frequency is once to twice a week, be sure not to overload your followers with updates. Please contact social_media [at] emerson.edu any time an admin is removed or added. Am I infringing on their privacy? To help you identify and avoid potential issues, we have compiled these guidelines. The College Relations Office (CRO) has developed the following guidelines to ensure the most effective use of social media for the College's external marketing and outreach efforts. Hillcrest Christian College: Social Media Group & Page Guidelines By using the Hillcrest Christian College Facebook groups or pages, you agree: That you will not post any material which is knowingly false and/or defamatory, inaccurate, abusive, vulgar, hateful, harassing, obscene, profane, sexually oriented, threatening, invasive of a person's privacy, or which otherwise breaches any law. Search engines can turn up posts and pictures years after the publication date. This includes, but is not limited to, social media accounts created to represent academic and administration departments. They view what you post as coming from the College. Relationships such as faculty-student, supervisor-subordinate, and staff-student merit close consideration of the implications and the nature of the social interaction. Lane Community College utilizes social media as an important tool for connection and engagement. Could I be hurting someone? The following are some guidelines to follow in these cases. Social media offers a new set of tools for communication with the potential for significant impact on institutional and professional reputations. as a representative of the college, (2.) Be professional: Posts on social media sites that are affiliated with the College should follow the College’s voice by remaining professional in tone and in good taste. Am I violating network use policy or HIPAA privacy rules? STEP 1: Review the Social Media Guidelines. Social media is a term used to describe a set of tools that encourage discussion and community, allowing people to build relationships and share information. Responses should be considered carefully in light of how they would reflect on the poster and/or the College and its institutional voice. Social Media Guidelines. Be aware that information conveyed on an Affiliated College Site are statements of the College, and be cognizant of how that information will be perceived by all readers. The rapid growth of social media technologies combined with their ease of use and pervasiveness make them attractive channels of communication. Applications that allow you to interact with others online (e.g., Facebook, LinkedIn, Twitter) require you to carefully consider the implications of friending, linking, following, or accepting such a request from another person. Discuss with your supervisor the circumstances in which you are empowered to respond directly to users and when you may need approval. We suggest that all institutional pages have 2 full-time appointed employees who are identified as being responsible for content. Think minutes or hours, not days. There’s no such thing as a “private” social media site. If you feel angry or passionate about a subject, it’s wise to delay posting until you are calm and clear-headed. Remember to back up your work on an external source in case of destructive attacks. Do not host or share confidential or propriety College information. However, please be clear that you are sharing your views as an individual, not as a representative of Emerson College. STEP 3: Student Organizations Only. Read the information below before engaging in any social media efforts as part of your official duties at Bryn Mawr. Thoroughly and consistently monitor the site: Be aware of your audience. This will help to increase traffic to the York College website. Could I be subject to libel suits? What you write is ultimately your responsibility. Online collaboration tools provide low-cost communication methods that foster open exchanges and learning. Don’t use ethnic slurs, personal insults, obscenity, or engage in any conduct that would not be acceptable in Emerson’s community. Make sure that you have all the facts before you post. Employees are encouraged to share College news and events that are a matter of public record with their family and friends. Do not include any inappropriate personal information. Obtain appropriate written permission before publishing, transmitting, or storing copyrighted or intellectual property content on a College Affiliated Site. Choose a target audience and cater your content to them. You are personally responsible for the content you publish on blogs, wikis, or any other form of user-generated content. Social Media Guidelines. Removing material from network caches can be difficult. Contact your supervisor when discussions involve sensitive subjects. Please follow them when you are posting as a … The keys to success in social media are being honest about who you are, being thoughtful before you post, and respecting the purpose of the community where you are posting. Be upfront and be quick with your correction. Be honest about your identity. If you make a mistake, admit it. Apply common sense and exercise good judgment, discretion, and thoughtfulness when posting content on social media channels. They are examples of best practices from various institutions and are intended to help you understand, from a wide range of perspectives, the implications of participating in social media. We thank our colleagues at the University of Michigan for sharing them with us and giving us permission to adopt and modify them for Emerson. You are more likely to achieve your goals or sway others to your beliefs if you are constructive and respectful while discussing a bad experience or disagreeing with a concept or person. Don’t hijack the discussion and redirect by posting self-/organizational-promoting information. These Social Media Guidelines provide information about how to safely and responsibly use social media at school, at home and on-the-go. Search engines can turn up posts years after they are created, and comments can be forwarded or copied. For social media profile avatars, the Office of Marketing will provide a template upon request of a new page. Archival systems save information even if you delete a post. With the influx of information in the web era, your readers will be quick to ignore or delete you if your information is not helpful to them. ), Social bookmarking sites (e.g. When fulfilling institutional or professional roles, employees should follow the same standards of behavior online as they would in face-to-face, phone, and other types of interactions. We will add your department/ organization to a campus directory of social media opportunities. 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